Know what AI says about your brand

Your customers now ask AI assistants which product to buy, which hotel to book and which brand to trust. FeedCheck asks the same questions every day and shows you whether your brand comes up, where it ranks against your competitors, and how it is described.

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ChatGPT Claude Gemini Perplexity

AI assistants are the new word of mouth

When a shopper asks an AI assistant for the best option, it gives one short answer with a few names in it. If your brand isn't one of them, or is described badly, you lose that customer before they visit your website or read a single review. AI reputation tracking shows you what those answers say, so you can act on them.

Your brand, through the eyes of AI

ASK LIKE YOUR CUSTOMERS

Track the questions that matter to your business

Choose the questions your customers really ask. Ask about your category, like “What is the best food for a senior dog?”, or about your brand, like “What do people say about your brand?”.

To go further, describe a customer and FeedCheck simulates them: a shopper who compares options, asks follow-up questions and narrows down to a pick, just as a real person would chat with an AI assistant.

BENCHMARK

See where you rank against competitors

Every answer is checked for your brand and every competitor you track, including their alternative spellings and product names. You see how often each brand is mentioned, in what position, and whether the AI recommends it.

FeedCheck also rates how positively each brand is described and summarizes the portrayal in one sentence, so you can spot a changing narrative before it becomes a problem.

SOURCES

Find out where AI gets its information

Each AI assistant is asked twice: once from its own knowledge, and once with web search turned on. The first shows what the model has learned about your brand over time. The second shows what it finds today.

With web search on, FeedCheck records every page the AI cites. You can see which review sites, retailers and articles shape its answers, and focus on the pages that make the biggest difference.

Up and running in three steps

No prompts to write by hand every day and no copying answers into spreadsheets. Set it up once and FeedCheck does the rest.

1

Add your brand and your competitors.

2

Choose the questions and customer profiles to track.

3

Get daily answers from every AI assistant, scored and compared.

WHAT YOU TRACK

Every answer, measured

FeedCheck keeps the full transcript of every answer, so you can always read exactly what the AI said, alongside the numbers.

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Visibility

How often your brand appears in AI answers, compared with your competitors, across every assistant and question.

Ranking

Whether you are the first name the AI gives or an afterthought at the end of the list.

Sentiment and recommendations

How positively each brand is described, whether the AI recommends it, and a one-sentence summary of how it comes across.

Trends over time

Questions are asked again every day, so you can see the effect of a product launch, a PR crisis or a wave of new reviews.

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Reviews shape what AI says

When AI assistants search the web, they read the same review sites, marketplaces and retailer pages your customers do. FeedCheck already monitors your reviews across those channels. AI reputation tracking shows you the result: how that feedback turns into the answer your next customer sees.

Which AI assistants do you track?
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ChatGPT, Claude, Gemini and Perplexity. ChatGPT, Claude and Gemini are each asked twice, once from their own knowledge and once with web search turned on. Perplexity always searches the web.
How often are the questions asked?
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Every day. Each question is asked to each AI assistant once a day, so you build a history of how answers change over time.
Can I track my competitors too?
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Yes. Add as many competitor brands as you like, along with alternative spellings and product names. Every answer is checked for all of them, so you always see your position relative to the market.
How do you decide whether a brand was mentioned?
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Mentions and ranking positions are detected by matching your brand names and keywords in the answer, not by another AI. This keeps the numbers consistent from one day to the next. AI is used only to rate sentiment and summarize how a brand is portrayed.
Can I read the original answers?
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Yes. FeedCheck stores every full conversation, including the sources the AI cited, so you can check exactly what was said behind every number.

Find out what AI tells your customers

See how your brand shows up in ChatGPT, Claude, Gemini and Perplexity, and how you compare with your competitors.

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