Brands, manufacturers and sellers – we all read product reviews, our own and our competitors’. But while reading them and feeling more or less happier, depending on whether they’re positive or negative reviews, do we even know why consumers leave us reviews in online stores? Getting back to the store, logging in, going to […]
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Since ages ago, people’s attitudes, thoughts and behaviours have been influenced by others on many aspects including purchasing of new products and services. Nowadays, the Internet is offering those who have a word to say and an experience to share their biggest avenue to communicate their opinions to others who are seeking out relevant […]
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With the increased speed at which product reviews are being generated in online stores today, they have become the fastest means by which consumer goods companies can listen to their customers’ feedback. Any other known market research approach has been losing ground to sharp product experiences shared publicly, right in stores, by real customers […]
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The influencer marketing industry is at its cornerstone of starting loosing credibility. For a while now, it’s been like a bubble that has grown in one year like others in ten. But now it has reached a point where many of the followers have started questioning the authenticity of the brand promoters whose online presence […]
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One would say that bringing all product reviews together, in one place, is just as simple as doing that work manually, the only difference consisting of dramatically reduced time on the operation due to automation. That means that a robotic process replaces the exact tasks that a human being would otherwise perform in an […]
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A very simple task apparently, verifying the Amazon reviews of your product assortments (aka child-ASINs on Amazon) can become so troublesome and you wouldn’t even know it. And not knowing it is not always a good thing, especially when you don’t realize that you’re dealing with what we call “Shared Reviews” instead of your particular […]
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Once you have decided to monitor your product reviews, find out what are the essential four metrics that you should keep your eyes on.
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Everyone using zendesk has a fervent need for making the help desk tool their central point of complaints and resolutions no matter where their customers have initially made their voice heard.
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Find out why your product reviews could offer valuable input for your business and decide when you should start monitoring them:
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Product review monitoring is, by definition, the continuous observation, checking and recording of customers’ feedback (aka reviews) after they have purchased and used products from one brand or another.
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