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Experts in Spotlight: Josh Trebilcock – Head of Marketing

With great people who are eager to offer their experience and wisdom, we are continuing our series Experts in Spotlight. We believe that these interviews will inspire all of our readers because they are very encouraging. Today’s guest is Josh Trebilcock, the Head of Marketing at Will It Make The Boat Go Faster? Let’s see…
How Stanley cup became a 1-star rated product after going viral

Stanley cups took over the world and became not only the go-to water bottle, but the symbol of a healthy and balanced lifestyle. By using the right hashtags and hopping on various TikTok trends, Stanley ensured its place as a household name in the tumbler industry. However, soon after becoming the number one water bottle,…
What is the average review rating of a restaurant?

I’ve been working in the online reputation field for 8 years, and this is one of the most interesting questions. The reason behind this lies in the importance of measuring results and the constant drive for improvement. But before diving into an answer, let’s delve a bit into the rationale behind the question. Why would…
How to use AI in online reputation analysis

In recent years, there has been much talk about artificial intelligence, especially after the launch of ChatGPT. We intentionally avoided the subject because we preferred to test and provide clients with access to technology before discussing it. In fact, on our website, we focus more on the benefits that clients gain from paying attention to…
How to Discover Consumer Insights Using Your Online Reputation

Although I have been working with global brands for many years, helping them better understand what their customers are saying by analyzing their online reputation, I recall struggling to define what an insight, specifically a customer insight, truly is. One of the first things I often hear from a client coming to FeedCheck is: “We…
Experts in Spotlight: Joya Scarlata, Director of Digital Marketing

Who are you? And what does a day look like in your current position? Hello! My name is Joya Scarlata and I am currently the Director of Digital Marketing at InterraIT. InterraIT is a leading B2B IT Services firm based out of San Jose, California with offices in India, Australia, and Canada. We cater to…
Experts in Spotlight: Chesnea Lynn – Founder

Tell us about yourself and your business. How did you get started? My name is Chesnea Lynn, I am the founder of Looking Glass Consulting & Digital Marketing. I have over 15 years of experience in the marketing industry, working with agencies and in-house marketing departments. As I worked with different companies, I recognized the…
The impact on your business resulting from similar replies to customer’s reviews in 2023

It is well known the fact that that if you pay attention to your customers and regularly reply to the reviews they give you about a product/service, you are very likely to increase your online reputation. Delivering common answers gives businesses (either consumer packaged goods or services) the chance to improve the review management experience…
How to ask for reviews in the right way

Nowadays, reviews are more valuable than ever. Understanding the importance of reviews, we developed the FeedCheck app to support entrepreneurs in monitoring their business by keeping in mind their most important critic: the customer. I’ve already written a detailed article about the importance of reviews for your business (https://feedcheck.co/blog/customer-reviews-and-online-reputation/), and now I’ll tell you and…