Last articles

What is the average review rating of a restaurant?

I’ve been working in the online reputation field for 8 years, and this is one of the most interesting questions. The reason behind this lies in the importance of measuring results and the constant drive for improvement. But before diving into an answer, let’s delve a bit into the rationale behind the question. Why would…
How to use AI in online reputation analysis

In recent years, there has been much talk about artificial intelligence, especially after the launch of ChatGPT. We intentionally waited to approach the subject because we preferred to test and provide you with access to technology before discussing it. In fact, on our website, we focus more on the benefits that you gain from paying…
How to Discover Consumer Insights Using Your Online Reputation

Although we have been working with global brands for many years, helping them better understand what their customers are saying through review monitoring and online reputation analysis, we recall struggling to define what an insight, specifically a customer insight, truly is. One of the first things we often hear from clients coming to FeedCheck is:…
Experts in Spotlight: Joya Scarlata, Director of Digital Marketing

Who are you? And what does a day look like in your current position? Hello! My name is Joya Scarlata and I am currently the Director of Digital Marketing at InterraIT. InterraIT is a leading B2B IT Services firm based out of San Jose, California with offices in India, Australia, and Canada. We cater to…
Experts in Spotlight: Chesnea Lynn – Founder

Tell us about yourself and your business. How did you get started? My name is Chesnea Lynn, I am the founder of Looking Glass Consulting & Digital Marketing. I have over 15 years of experience in the marketing industry, working with agencies and in-house marketing departments. As I worked with different companies, I recognized the…
The impact of similar replies to customer reviews on your business

It is well-known fact that if you pay attention to your customers and regularly reply to the reviews they give you about a product or service, you are very likely to increase your online reputation. Delivering common answers gives businesses (either consumer packaged goods or services) the chance to improve the review management experience and…
How to ask for customer reviews in the right way

Nowadays, reviews are more valuable than ever. Understanding the importance of reviews, we developed the FeedCheck app to support entrepreneurs in monitoring their business by keeping in mind their most important critic: the customer. We’ve already shared a detailed article about the importance of reviews for your business, and now we’ll show you examples of…
Experts in Spotlight: Sara Wadsworth – Head of Marketing

With 15+ years of marketing expertise across brand, product & e-commerce, Sara is a commercially-driven marketer with a passion for luxury products. She loves nature, animal-obsessed and constantly works on home renovation projects. Introduce yourself, describe your present position, and provide some information about the business you work for. I’m Head of Marketing at Northern…
Customer reviews and online reputation

Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” Your online reputation is forever. If anyone writes negatively against you online, this can seriously damage your long-term reputation – Especially if you are unaware of it. You may also never be aware of the specific reasons…