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Word-of-mouth has gone digital – it’s all about online brand reputation now. These days, before stepping into a cafe, booking a hotel, or trying a new restaurant, people check online reviews. As many as 86% of customers agree reading reviews makes them feel more confident in their booking decisions. A strong collection of positive reviews…

Imagine this – a potential customer is searching for a product or service you offer, so they are doing some research and you show up. They don’t know your brand yet, so they turn to online reviews to see if they can trust you. Within seconds, they form an impression based on what others have…

If there is one thing that can make or break a hospitality brand, it’s customer reviews. Whether you run a boutique hotel, a restaurant chain, or a famous coffee shop, customer feedback shapes your reputation. When 81% of customers say they always read reviews before deciding where to stay, eat, or what to do, online…

Let’s face it – running a successful brand in today’s global marketplace is not easy. As marketplaces expand, so do the challenges. Customers from different regions want different things, and their feedback can reveal insights you would have never guessed otherwise. That’s where the value of aggregated reviews comes in. By gathering feedback from multiple…

Attending CES for the first time was an incredible experience for the FeedCheck team, and a milestone across many fronts: first time in the USA, first time in Vegas, and first time meeting and talking to Americans face to face after many years of collaborating remotely. It was a week of non-stop learning, networking, and…

As 2024 is soon coming to an end, we’re reflecting on what made this year so special for FeedCheck. It’s been a rollercoaster of growth, experimentation and changes, full of gratitude and excitement for what’s ahead. Here is a glimpse of our year: Marketing and sales experiments We feel this year has been more daring…

Everyone knows that reviews are a must-have nowadays. Whether you’re a new small business or an established brand, encouraging feedback from your customers is absolutely essential. With 98% of customers considering reviews as a vital resource for making purchase decisions, businesses must actively seek out customer feedback to thrive. Why you should encourage customers to…

In today’s digital marketplace, customer reviews hold immense power over purchasing decisions, making them an essential tool for building trust and credibility. But what happens when reviews aren’t genuine? Fake reviews, whether AI-generated or company-planted, are a growing issue that can distort public perception, harm credibility, or even lead to regulatory penalties. With 75% of…

Customer feedback has long been more than just an afterthought. With only 3% of customers saying they have ‘never’ read online reviews, feedback becomes a powerful force that shapes brand reputation. This is where review monitoring steps in, enabling you to keep an eye on what your customers are saying online and understand how those…