Last articles

  • How to use AI in online reputation analysis

    How to use AI in online reputation analysis

    In recent years, there has been much talk about artificial intelligence, especially after the launch of ChatGPT. We intentionally avoided the subject because we preferred to test and provide clients with access to technology before discussing it. In fact, on our website, we focus more on the benefits that clients gain from paying attention to…

  • How to Discover Consumer Insights Using Your Online Reputation

    How to Discover Consumer Insights Using Your Online Reputation

    Although I have been working with global brands for many years, helping them better understand what their customers are saying by analyzing their online reputation, I recall struggling to define what an insight, specifically a customer insight, truly is. One of the first things I often hear from a client coming to FeedCheck is: “We…

  • Experts in Spotlight: Joya Scarlata, Director of Digital Marketing

    Experts in Spotlight: Joya Scarlata, Director of Digital Marketing

    Who are you? And what does a day look like in your current position?  Hello! My name is Joya Scarlata and I am currently the Director of Digital Marketing at InterraIT. InterraIT is a leading B2B IT Services firm based out of San Jose, California with offices in India, Australia, and Canada. We cater to…

  • Experts in Spotlight: Chesnea Lynn​ – Founder

    Experts in Spotlight: Chesnea Lynn​ – Founder

    Tell us about yourself and your business. How did you get started? My name is Chesnea Lynn, I am the founder of Looking Glass Consulting & Digital Marketing. I have over 15 years of experience in the marketing industry, working with agencies and in-house marketing departments. As I worked with different companies, I recognized the…

  • The impact on your business resulting from similar replies to customer’s reviews in 2023

    The impact on your business resulting from similar replies to customer’s reviews in 2023

    It is well known the fact that that if you pay attention to your customers and regularly reply to the reviews they give you about a product/service, you are very likely to increase your online reputation. Delivering common answers gives businesses (either consumer packaged goods or services) the chance to improve the review management experience…

  • How to ask for reviews in the right way

    How to ask for reviews in the right way

    Nowadays, reviews are more valuable than ever. Understanding the importance of reviews, we developed the FeedCheck app to support entrepreneurs in monitoring their business by keeping in mind their most important critic: the customer. I’ve already written a detailed article about the importance of reviews for your business (https://feedcheck.co/blog/customer-reviews-and-online-reputation/), and now I’ll tell you and…

  • Experts in Spotlight: Sara Wadsworth​               – Head of Marketing

    Experts in Spotlight: Sara Wadsworth​ – Head of Marketing

    With 15+ years of marketing expertise across brand, product & e-commerce, Sara is a commercially-driven marketer with a passion for luxury products.  She loves nature, animal-obsessed and constantly works on home renovation projects. Introduce yourself, describe your present position, and provide some information about the business you work for.  I’m Head of Marketing at Northern…

  • Customer reviews and online reputation

    Customer reviews and online reputation

    Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” Your online reputation is forever. If anyone writes negatively against you online, this can seriously damage your long-term reputation – Especially if you are unaware of it.  You may also never be aware of the specific reasons…

  • Experts in Spotlight: Tracey Comerford – Marketing Executive

    Experts in Spotlight: Tracey Comerford – Marketing Executive

    Sometimes we are so fortunate that we are unaware of what is in front of us. And by that, we mean that we have met so many incredible experts and gained so much valuable information thus far. So let’s see what our next guest has to say. Today we’ll meet Tracey Comerford, a lovely Marketing…