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Everyone knows that reviews are a must-have nowadays. Whether you’re a new small business or an established brand, encouraging feedback from your customers is absolutely essential. With 98% of customers considering reviews as a vital resource for making purchase decisions, businesses must actively seek out customer feedback to thrive. Why you should encourage customers to…

In today’s digital marketplace, customer reviews hold immense power over purchasing decisions, making them an essential tool for building trust and credibility. But what happens when reviews aren’t genuine? Fake reviews, whether AI-generated or company-planted, are a growing issue that can distort public perception, harm credibility, or even lead to regulatory penalties. With 75% of…

Customer feedback has long been more than just an afterthought. With only 3% of customers saying they have ‘never’ read online reviews, feedback becomes a powerful force that shapes brand reputation. This is where review monitoring steps in, enabling you to keep an eye on what your customers are saying online and understand how those…

What is customer churn? Customer churn happens when customers stop doing business with a company, be it no longer buying a product, unsubscribing from a service provider, or switching to a different company. It is a percentage of customers who, for various reasons, decide to leave. For online reputation management for brands, customer churn is…

What to know about SEO Search Engine Optimization (SEO) might sound like a complicated term, but it’s really just about helping people find you online. When you improve SEO, you’re essentially giving your website a boost so that search engines like Google rank it higher.  SEO is all about relevance. Search engines love to deliver…

I bet you’re always reading about reputation management this, reputation management that… But how much are you actually understanding about keeping track of your brand image? Why is it important and how should you do it? Read on and you’ll find all the necessary information about online reputation monitoring and its (positive) impact on your…

What is the Know Your Customers principle? If you’re in business, you’ve probably heard of the “Know Your Customers” principle. But what does it really mean, and why is it so essential?  Simply put, it’s about understanding who your customers are, what they need, and how to serve them better. It’s a guiding concept that…

When it comes to building strong customer relationships, engagement is key. One of the most effective ways to strengthen those connections is by asking for reviews and engaging with what customers are telling you. Whether they leave a glowing 5-star rating or a piece of constructive feedback, responding to customer reviews is an opportunity to…

Introduction In today’s customer-driven marketplace, feedback is one of the most valuable assets your business can have. Whether it’s praise or constructive criticism, the opportunity to hear how your brand is perceived and how well you align with customer expectations is a gift that keeps on giving. According to Trustpilot, 9 out of 10 consumers…