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Customer feedback has long been more than just an afterthought. With only 3% of customers saying they have ‘never’ read online reviews, feedback becomes a powerful force that shapes brand reputation. This is where review monitoring steps in, enabling you to keep an eye on what your customers are saying online and understand how those…

What is customer churn? Customer churn happens when customers stop doing business with a company, be it no longer buying a product, unsubscribing from a service provider, or switching to a different company. It is a percentage of customers who, for various reasons, decide to leave. For online reputation management for brands, customer churn is…

What to know about SEO Search Engine Optimization (SEO) might sound like a complicated term, but it’s really just about helping people find you online. When you improve SEO, you’re essentially giving your website a boost so that search engines like Google rank it higher.  SEO is all about relevance. Search engines love to deliver…

I bet you’re always reading about reputation management this, reputation management that… But how much are you actually understanding about keeping track of your brand image? Why is it important and how should you do it? Read on and you’ll find all the necessary information about online reputation monitoring and its (positive) impact on your…

What is the Know Your Customers principle? If you’re in business, you’ve probably heard of the “Know Your Customers” principle. But what does it really mean, and why is it so essential?  Simply put, it’s about understanding who your customers are, what they need, and how to serve them better. It’s a guiding concept that…

When it comes to building strong customer relationships, engagement is key. One of the most effective ways to strengthen those connections is by asking for reviews and engaging with what customers are telling you. Whether they leave a glowing 5-star rating or a piece of constructive feedback, responding to customer reviews is an opportunity to…

Introduction In today’s customer-driven marketplace, feedback is one of the most valuable assets your business can have. Whether it’s praise or constructive criticism, the opportunity to hear how your brand is perceived and how well you align with customer expectations is a gift that keeps on giving. According to Trustpilot, 9 out of 10 consumers…

Introduction Social proof is a key element when it comes to the success of your business. Lately, this golden piece of information became more and more known among entrepreneurs and marketing professionals from various industries. While this may sound like a positive thing at a first glance, this knowledge facilitated the beginning of a new…

What are consumer packaged goods (CPG)? Consumer packaged goods (CPG) are products used frequently by average consumers that need routine replacement and stock restoration. Think items like food, beverages, clothing, cosmetics, toilet paper, and all other household essentials. As opposed to durable goods, which come with a higher price tag and are produced to last…