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In a world in which customer reviews are everywhere, brands need to start seeing them for what they really are: rich, essential insights into how people feel about your brand. And when 19% of consumers trust reviews as much as personal recommendations, their value becomes clear. Customer sentiment analysis is the process of interpreting these…

In the world of customer feedback, the words ‘reviews’ and ‘testimonials’ are often thrown around interchangeably. And, on the surface, that makes sense. In a way, they both reflect the customer’s experience. They both act as social proof, giving you insights into what people think about your brand. But while they may seem similar, reviews…

For small businesses, reputation is everything. Without a clear strategy for tracking reviews and staying on top of feedback, growing your business becomes a much bigger challenge. But, in reality, review monitoring often falls to the bottom of the to-do list when budgets are tight and teams are stretched thin. If you’ve ever wondered how…

In a world where trust drives transactions and authenticity wins attention, user-generated content has become a powerful force in digital marketing. Whether it’s a glowing review, a tagged photo, or a candid comment on social media, real content from real customers becomes a brand-building asset.  For multi-location brands, user-generated content is more than just buzz.…

If you’re managing Google reviews for your business, you’re already ahead of competitors. These reviews directly impact your brand’s reputation. By now we all know how vital reviews are to a brand’s online reputation. According to BrightLocal, 98% of people read online reviews for local businesses before choosing whether or not to support that business. …

Today’s dynamic business environment means the process of due diligence is no longer confined just to legal contracts or financial statements. As its scope continues to evolve, one area has become increasingly crucial: the role of reputation analysis in due diligence. Whether you’re an investor evaluating a target company, a brand considering strategic partnership, or…

The dreaded moment no brand wants to see – the 1-star rating. With 40% of consumers willing to leave a bad review for a negative experience, a mean comment about slow service, sticky table, or a bathroom door that wouldn’t lock is bound to happen. Your gut instinct might be to delete it, ignore it,…

Everyone running their own business has wondered at some point what they can do to get more reviews. In the hospitality and services industry in particular, being such a client-centered domain, online reviews often make or break a brand. Whether it’s a local restaurant, a hotel, a wellness spa, or a chain of gyms, the…

Running a business in the hospitality or services industry today means managing an overwhelming number of online reviews. Customers post reviews everywhere, be it on Google, TripAdvisor, Booking, Facebook, Yelp, and countless other platforms that are more regional or niche.  Each platform holds important data, the kind of data brands need in order to facilitate…