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Don’t worry, it happens to the best of us. When I was in school and got my first B grade on a Literature paper, I screamed and cried like the world was about to end. I knew how much effort I put into studying, so the final result only seemed unfair. With tears streaming down…

Last week, we talked about how marketing strategy influences customer reviews. We analyzed Liquid Death’s marketing and social media campaigns and, by using our reputation management software, we discovered the connections between those campaigns and the customer reviews that the promoted products received on online retail platforms, like Amazon, Walmart and Target. This article will…

Everything begins with a solid education. One of our core values is that a person’s academic background can have a huge impact on their career choice and the way they carry themselves as professionals. And we’re not talking only about the theoretical aspects of the information the school offers, but about the opportunities that students…

Slowly but surely, marketing became a digitally driven field. As a direct result, the connection between marketing strategies and customer reviews is more impactful than ever before. Businesses no longer compete based solely on the quality of the products and services they provide, but they also have to pay special attention to their online presence…

A competitor product analysis is a process that consists in the research and analysis of the products put out on the market by companies in the same industry as you, with a totally or partially overlapping target audience. This analysis shows you the success (or failure) rate of their offerings, the customer sentiment regarding their…

In the digital age, online reviews quickly became a go-to source for all the potential customers who consider buying from a business. Of course, everyone wants to have positive customer reviews: they enhance your brand reputation, attract new customers, and can even drive sales. But getting customers to leave feedback for your business can be…

Cindy’s just opened a bakery in her hometown. When she was young, she used to bake all sorts of cakes and pies with her mother. Even after all these years, those memories never faded. After getting a degree, she worked various jobs, but none of them actually made her feel alive. “What’s my purpose in…

Imagine this: you are in a city you have never been before and you are starving. There are 3 restaurants in front of you. How do you choose one of them? If your answer is that you would check out their online reviews, welcome to the team. If your answer is literally anything else, let…

Stanley cups took over the world and became not only the go-to water bottle, but the symbol of a healthy and balanced lifestyle. By using the right hashtags and hopping on various TikTok trends, Stanley ensured its place as a household name in the tumbler industry.  However, soon after becoming the number one water bottle,…