Last articles

  A product review shared in the world wide web’s air by a consumer beats any marketing campaign, any paid influencer’s work, any artsy ad by a top globally renowned agency. No matter how simple or elaborated a product review is, when put next to the product review average ranking, it influences the consumers’ decisions…

  2018 was an interesting year for observing how consumer goods companies have started re-directing their attention towards their online product reviews as a new place where not only their businesses but their customers too, could benefit from. On one hand, this year we’ve seen companies eager to discover what their consumers tell the market…

  APIs help businesses become more effective and right away consume data that has already been put together, cleared of anomalies and that is delivered in a form which allows them to focus on their own core software application instead of reinventing the wheel and building something new from scratch. While there are many APIs out…

If you’re an Amazon Seller that values what consumers say and share about your products in the marketplace, monitoring and reporting on your product reviews is an absolute necessity. But how are you going to do that when you have dozens of products? While during the past few months it has rained with new tools…

  Brands, manufacturers and sellers – we all read product reviews, our own and our competitors’. But while reading them and feeling more or less happier, depending on whether they’re positive or negative reviews, do we even know why consumers leave us reviews in online stores? Getting back to the store, logging in, going to…

  Since ages ago, people’s attitudes, thoughts and behaviours have been influenced by others on many aspects including purchasing of new products and services. Nowadays, the Internet is offering those who have a word to say and an experience to share their biggest avenue to communicate their opinions to others who are seeking out relevant…

  With the increased speed at which product reviews are being generated in online stores today, they have become the fastest means by which consumer goods companies can listen to their customers’ feedback. Any other known market research approach has been losing ground to sharp product experiences shared publicly, right in stores, by real customers…

The influencer marketing industry is at its cornerstone of starting loosing credibility. For a while now, it’s been like a bubble that has grown in one year like others in ten. But now it has reached a point where many of the followers have started questioning the authenticity of the brand promoters whose online presence…

  One would say that bringing all product reviews together, in one place, is just as simple as doing that work manually, the only difference consisting of dramatically reduced time on the operation due to automation. That means that a robotic process replaces the exact tasks that a human being would otherwise perform in an…