Whether you believe it or not, offline marketing is still an effective tool for business, launching a new product, or locating your target market. Any form of marketing that is not carried out digitally is, in general, considered offline marketing. Together, offline and online marketing can strengthen and enhance one another, resulting in an unified strategy. Therefore, you won’t have to choose between them in the end.
We frequently discuss in our blogs the significance of customer reviews and how they affect your business. One of the best ways to generate leads is through reviews, and monitoring your reviews helps to establish the reputation of your brand. You can just request reviews from your customers, however, you can establish a setting where you can encourage your customers toward leaving reviews. This article will provide you some suggestions for using offline marketing to get your customers to submit reviews.
You can easily implement these methods whether you are selling services or products. Test them out to determine which ones work best for your customers and business model.
Hand out cards with QR codes
This method is very clever and simple to use. Create a good design for a paper card, just like a business card and include a QR code for the link you intend to use. A link that takes the buyer to your Facebook page or Tripadvisor page. But keep in mind to make things straightforward. No client wants to struggle to leave a review on a website that is down, running slowly, or requiring them to look for the form on their own. It will likely cause them to give up on this effort and completely forget about it.
You can also use this card to offer discounts or other rewards for customers who leave reviews. For example, you can offer a free item or a discount on their next purchase. You can even offer a comparison of credit card options if the customer is interested in applying for a new credit card. This will encourage customers to leave reviews on your business page, while also providing them with a valuable resource.
Here’s a creative suggestion for a review card in a service-related business. When you pay and receive your bill at this restaurant, you are given a review card.
Place testimonials on tags
Now, I haven’t experienced this concept in a physical store yet. However, this is a chance to test out a concept that emerged while writing this post. Why not include a testimonial since we can put anything on a tag? Take the scenario where you go dress shopping. This dress may include a tag with feedback from a previous buyer that may discuss the style, construction, or quality of the dress. It is a brilliant idea to urge the customer to buy in addition to helping the customer decide on their purchase. Even better, we can embed a QR code like in the previous example. This QR code might either link to a form that the consumer fills out or to a list of other reviews of the dress.
Place online ratings in brick and mortar
This method is a perfect illustration of how online and offline marketing may combine to form a potent campaign. Regarding tags or price tags once again, you can show the online reviews for a specific product. Consider the illustration in this image. At this monitor, Best Buy has added the overall rating based on online reviews. Additionally important information is the source and the total number of reviews. You must be open and trustworthy with potential customers. To further solidify the link between online and offline marketing, you can add a QR code. You can never have too many QR codes.
Of course, from there you can use the testimonies elsewhere. It isn’t required to be on a tag. All that matters is that your strategy produces a result. But keep in mind that you want to have the most impact possible, so make sure to thoroughly test and refine your strategy.
Please make sure to visit and read our blog where we discuss the same topic but regarding the online environment: Where to encourage your customers to leave reviews at?