Last articles
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How to manage your brand reputation in 2024: the PESO model
Cindy’s just opened a bakery in her hometown. When she was young, she used to bake all sorts of cakes and pies with her mother. Even after all these years, those memories never faded. After getting a degree, she worked various jobs, but none of them actually made her feel alive. “What’s my purpose in…
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How online reviews influence sales: review management tips
Why online reviews are important Imagine this: you are in a city you have never been before and you are starving. There are 3 restaurants in front of you. How do you choose one of them? If your answer is that you would check out their online reviews, welcome to the team. If your answer…
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Experts in Spotlight: Josh Trebilcock – Head of Marketing
With great people who are eager to offer their experience and wisdom, we are continuing our series Experts in Spotlight. We believe that these interviews will inspire all of our readers because they are very encouraging. Today’s guest is Josh Trebilcock, the Head of Marketing at Will It Make The Boat Go Faster? Let’s see…
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How Stanley cup became a 1-star rated product after going viral
Stanley cups took over the world and became not only the go-to water bottle, but the symbol of a healthy and balanced lifestyle. By using the right hashtags and hopping on various TikTok trends, Stanley ensured its place as a household name in the tumbler industry. However, soon after becoming the number one water bottle,…
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What is the average review rating of a restaurant?
I’ve been working in the online reputation field for 8 years, and this is one of the most interesting questions. The reason behind this lies in the importance of measuring results and the constant drive for improvement. But before diving into an answer, let’s delve a bit into the rationale behind the question. Why would…
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How to use AI in online reputation analysis
In recent years, artificial intelligence (AI) has been a hot topic, especially after the launch of ChatGPT. At FeedCheck, we intentionally waited before diving into AI discussions because we preferred to test and provide you with access to technology, prioritizing solving real-world problems with technology, instead of simply talking extensively about it. Instead of focusing…
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How to Discover Consumer Insights Using Your Online Reputation
Although we have been working with global brands for many years, helping them better understand what their customers are saying through review monitoring and online reputation analysis, we recall struggling to define what an insight, specifically a customer insight, truly is. One of the first things we often hear from clients coming to FeedCheck is:…
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Experts in Spotlight: Joya Scarlata, Digital Marketing Director
Who are you? And what does a day look like in your current position? Hello! My name is Joya Scarlata and I am currently the Director of Digital Marketing at InterraIT. InterraIT is a leading B2B IT Services firm based out of San Jose, California with offices in India, Australia, and Canada. We cater to…
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Experts in Spotlight: Chesnea Lynn – Founder
Tell us about yourself and your business. How did you get started? My name is Chesnea Lynn, I am the founder of Looking Glass Consulting & Digital Marketing. I have over 15 years of experience in the marketing industry, working with agencies and in-house marketing departments. As I worked with different companies, I recognized the…