Last articles

How to get more customer reviews: the ‘poppi’ model

Introduction Last week, we talked about how marketing strategy influences customer reviews. We analyzed Liquid Death’s marketing and social media campaigns and, by using our reputation management software, we discovered the connections between those campaigns and the customer reviews that the promoted products received on online retail platforms, like Amazon, Walmart and Target. This article…
‘Liquid Death’: Marketing influencing customer reviews

Introduction Slowly but surely, marketing became a digitally driven field. As a direct result, the connection between marketing strategies and customer reviews is more impactful than ever before. Businesses no longer compete based solely on the quality of the products and services they provide, but they also have to pay special attention to their online…
How to do a competitor product analysis by review monitoring

What is competitor product analysis A competitor product analysis is a process that consists in the research and analysis of the products put out on the market by companies in the same industry as you, with a totally or partially overlapping target audience. This analysis shows you the success (or failure) rate of their offerings,…
How to get more customer reviews and boost your reputation

In the digital age, online reviews quickly became a go-to source for all the potential customers who consider buying from a business. Of course, everyone wants to have positive customer reviews: they enhance your brand reputation, attract new customers, and can even drive sales. But getting customers to leave feedback for your business can be…
How to manage your brand reputation in 2024: the PESO model

Cindy’s just opened a bakery in her hometown. When she was young, she used to bake all sorts of cakes and pies with her mother. Even after all these years, those memories never faded. After getting a degree, she worked various jobs, but none of them actually made her feel alive. “What’s my purpose in…
How online reviews influence sales: review management tips

Why online reviews are important Imagine this: you are in a city you have never been before and you are starving. There are 3 restaurants in front of you. How do you choose one of them? If your answer is that you would check out their online reviews, welcome to the team. If your answer…
Experts in Spotlight: Josh Trebilcock – Head of Marketing

With great people who are eager to offer their experience and wisdom, we are continuing our series Experts in Spotlight. We believe that these interviews will inspire all of our readers because they are very encouraging. Today’s guest is Josh Trebilcock, the Head of Marketing at Will It Make The Boat Go Faster? Let’s see…
How Stanley cup became a 1-star rated product after going viral

Stanley cups took over the world and became not only the go-to water bottle, but the symbol of a healthy and balanced lifestyle. By using the right hashtags and hopping on various TikTok trends, Stanley ensured its place as a household name in the tumbler industry. However, soon after becoming the number one water bottle,…
What is the average review rating of a restaurant?

I’ve been working in the online reputation field for 8 years, and this is one of the most interesting questions. The reason behind this lies in the importance of measuring results and the constant drive for improvement. But before diving into an answer, let’s delve a bit into the rationale behind the question. Why would…