Last articles

I bet you’re always reading about reputation management this, reputation management that… But how much are you actually understanding about keeping track of your brand image? Why is it important and how should you do it? Read on and you’ll find all the necessary information about online reputation monitoring and its (positive) impact on your…

What is the Know Your Customers principle? If you’re in business, you’ve probably heard of the “Know Your Customers” principle. But what does it really mean, and why is it so essential?  Simply put, it’s about understanding who your customers are, what they need, and how to serve them better. It’s a guiding concept that…

When it comes to building strong customer relationships, engagement is key. One of the most effective ways to strengthen those connections is by asking for reviews and engaging with what customers are telling you. Whether they leave a glowing 5-star rating or a piece of constructive feedback, responding to customer reviews is an opportunity to…

Introduction In today’s customer-driven marketplace, feedback is one of the most valuable assets your business can have. Whether it’s praise or constructive criticism, hearing how your brand is perceived and how you align with customer expectations is a goldmine. Trustpilot reports show 9 out of 10 consumers read reviews before purchasing, making online reputation crucial…

Introduction Social proof is a key element when it comes to the success of your business. Lately, this golden piece of information became more and more known among entrepreneurs and marketing professionals from various industries. While this may sound like a positive thing at a first glance, this knowledge facilitated the beginning of a new…

What are consumer packaged goods (CPG)? Consumer packaged goods (CPG) are products used frequently by average consumers that need routine replacement and stock restoration. Think items like food, beverages, clothing, cosmetics, toilet paper, and all other household essentials. As opposed to durable goods, which come with a higher price tag and are produced to last…

Introduction Today, the online reputation of a business is shaped by the voices of its customers, expressed through online reviews.  According to TechReport, a company’s reputation accounts for 63% of its market value. That means that more than half of the success of a company is based on the way it is perceived by its…

Introduction In 2024, retail e-commerce sales are estimated to exceed 6.3 trillion U.S. dollars worldwide. Projections indicate a 39% growth in this figure over the coming years, with expectations to surpass 8 trillion dollars by 2027. While online shopping keeps evolving, sellers should ask themselves what they can do better to boost their conversions on…

Introduction You always read online reviews before trying out a new restaurant, a beauty salon or any other service based business. But how much do you think about customer feedback when it comes to education? As a student or parent, you are certainly interested in how a school or educational program is rated by others.…