Last articles

Introduction Social proof is a key element when it comes to the success of your business. Lately, this golden piece of information became more and more known among entrepreneurs and marketing professionals from various industries. While this may sound like a positive thing at a first glance, this knowledge facilitated the beginning of a new…

What are consumer packaged goods (CPG)? Consumer packaged goods (CPG) are products used frequently by average consumers that need routine replacement and stock restoration. Think items like food, beverages, clothing, cosmetics, toilet paper, and all other household essentials. As opposed to durable goods, which come with a higher price tag and are produced to last…

Introduction Today, the online reputation of a business is shaped by the voices of its customers, expressed through online reviews.  According to TechReport, a company’s reputation accounts for 63% of its market value. That means that more than half of the success of a company is based on the way it is perceived by its…

Introduction In 2024, retail e-commerce sales are estimated to exceed 6.3 trillion U.S. dollars worldwide. Projections indicate a 39% growth in this figure over the coming years, with expectations to surpass 8 trillion dollars by 2027. While online shopping keeps evolving, sellers should ask themselves what they can do better to boost their conversions on…

Introduction You always read online reviews before trying out a new restaurant, a beauty salon or any other service based business. But how much do you think about customer feedback when it comes to education? As a student or parent, you are certainly interested in how a school or educational program is rated by others.…

Introduction You always search for online reviews before going to a new restaurant or a yoga studio you’ve never been to before. Of course, you’ll always choose the location with 4.7 stars from 500 reviews instead of the one with the 4.3 score from 100 reviews. But how much attention do you pay to feedback…

Introduction No matter if you’re a pet parent or a pet business owner, you want to know what’s happening in the industry and who are the leaders. The petcare industry is massive and has many branches: from local shops and store chains to veterinarian clinics and care centers. In this article, we’re going to show…

Introduction In today’s digital age, the reputation of a brand is heavily influenced by its online presence. According to TrustPulse, over 99.9% of customers read reviews when they shop online, while 60% of consumers believe the number of reviews a business has is crucial when deciding whether to use its services. These numbers prove that…

Don’t worry, it happens to the best of us. When I was in school and got my first B grade on a Literature paper, I screamed and cried like the world was about to end. I knew how much effort I put into studying, so the final result only seemed unfair. With tears streaming down…