Introduction
You always read online reviews before trying out a new restaurant, a beauty salon or any other service based business.
But how much do you think about customer feedback when it comes to education?
As a student or parent, you are certainly interested in how a school or educational program is rated by others. If you’re an educator or school administrator, that level of concern should be even higher.
Why online reviews are important in the education field
Whether you run a private school, tutoring service, or educational institution, one thing is certain: students and parents come to you because they need your expertise.
Education is an industry unlike any other, which means that businesses in this field must pay special attention to how their clients feel about their experience.
When it comes to learning, you don’t want to take any chances. Considering that 49% of consumers trust online reviews as much as personal recommendations from friends and family, it’s clear that online customer feedback matters even more in the education sector.
If you want to ensure that your school, tutoring service, or educational institution maintains an excellent online reputation and continues to attract those seeking quality education, it’s time to start thinking about how you monitor and manage your online reviews.
Do you want to learn more about how review management improves your ROI and customer satisfaction? FeedCheck has you covered. Contact us, and we’ll help you develop the reputation management strategy that best suits your needs.
Where are the best and worst educational institutions in the United States
We understand that students have diverse needs: from academic resources and extracurricular activities to mental health support and career guidance.
Our research aims to evaluate the quality of both educational offerings and support services across all states in America from the point of view of the people who actually got to experience them.
The ratings presented below are averages based on data from schools, tutoring centers, counseling services, and after-school programs. To see all the types of educational services included in our research, visit our education benchmark page.
High school average ratings in the US
| State | Average rating |
| Alabama | 4.3 |
| Alaska | 4.42 |
| Arizona | 4.09 |
| Arkansas | 4.21 |
| California | 4.21 |
| Colorado | 4.09 |
| Connecticut | 3.85 |
| Delaware | 3.96 |
| Florida | 4.03 |
| Georgia | 3.85 |
| Hawaii | 4.33 |
| Idaho | 3.95 |
| Illinois | 3.77 |
| Indiana | 4.03 |
| Iowa | 3.61 |
| Kansas | 3.95 |
| Kentucky | 3.89 |
| Louisiana | 4.1 |
| Maine | 4.03 |
| Maryland | 3.62 |
| Massachusetts | 4.28 |
| Michigan | 4.0 |
| Minnesota | 3.84 |
| Mississippi | 4.19 |
| Missouri | 3.89 |
| Montana | 3.7 |
| Nebraska | 4.4 |
| Nevada | 4.13 |
| New Hampshire | 3.76 |
| New Jersey | 3.79 |
| New Mexico | 3.96 |
| New York | 4.13 |
| North Carolina | 3.68 |
| North Dakota | 4.25 |
| Ohio | 4.01 |
| Oklahoma | 3.79 |
| Oregon | 3.91 |
| Pennsylvania | 3.48 |
| Rhode Island | 3.85 |
| South Carolina | 3.66 |
| South Dakota | 3.38 |
| Tennessee | 3.96 |
| Texas | 3.96 |
| Utah | 4.18 |
| Vermont | 3.61 |
| Virginia | 3.91 |
| Washington | 4.14 |
| West Virginia | 3.5 |
| Wisconsin | 4.1 |
| Wyoming | 4.17 |
University average ratings in the US
| State | Average rating |
| Alabama | 4.04 |
| Alaska | 4.43 |
| Arizona | 3.88 |
| Arkansas | 4.13 |
| California | 4.2 |
| Colorado | 4.14 |
| Connecticut | 4.28 |
| Delaware | 4.3 |
| Florida | 4.24 |
| Georgia | 3.91 |
| Hawaii | 4.21 |
| Idaho | 4.31 |
| Illinois | 4.52 |
| Indiana | 4.54 |
| Iowa | 4.32 |
| Kansas | 4.29 |
| Kentucky | 4.25 |
| Louisiana | 4.45 |
| Maine | 4.45 |
| Maryland | 3.63 |
| Massachusetts | 4.44 |
| Michigan | 4.36 |
| Minnesota | 4.22 |
| Mississippi | 4.33 |
| Missouri | 4.33 |
| Montana | 3.47 |
| Nebraska | 4.49 |
| Nevada | 4.42 |
| New Hampshire | 3.93 |
| New Jersey | 4.12 |
| New Mexico | 4.42 |
| New York | 4.3 |
| North Carolina | 4.29 |
| North Dakota | 4.59 |
| Ohio | 4.07 |
| Oklahoma | 4.19 |
| Oregon | 4.25 |
| Pennsylvania | 4.19 |
| Rhode Island | 4.53 |
| South Carolina | 3.95 |
| South Dakota | 4.46 |
| Tennessee | 3.81 |
| Texas | 3.88 |
| Utah | 4.01 |
| Vermont | 4.12 |
| Virginia | 4.24 |
| Washington | 3.71 |
| West Virginia | 4.38 |
| Wisconsin | 4.87 |
| Wyoming | 4.48 |
Research highlights
When it comes to high schools, the average rating in the United States is 3.95.
Alaska is the state with the highest rating (4.44), while South Dakota has the lowest rating (3.38).
For universities, the average rating is 4.2.
The highest rating can be found in Wisconsin (4.87) and the lowest one in Montana (3.47).
Joining an educational program
If you work in the education sector and you’re looking to help your students on their academic and professional journey, it’s time to consider joining an educational program.
Partner with us and gain free access to our review management tool for you and your students.
Read more about the full benefits package and the terms and conditions of the FeedCheck educational partnership.
Why the education sector needs review monitoring
As per our research, the education segment is not exempt from online feedback from students and parents.
Whether it’s about the quality of your educational programs or the overall student experience, you need to be aware that people will always share their opinions. The Internet made it even easier to do so, by allowing its users to rate and review businesses and institutions on multiple online platforms.
Unlike other industries, educational institutions face unique challenges, as the end user of your service (the student) is not always the one making the financial decisions.
Online reviews are crucial if you want to attract new students and retain current ones, as they create a lasting impression that becomes an integral part of your institution’s reputation.
To enhance your brand online reputation, you should consider using a review management software. A service like FeedCheck will help you with review aggregation, review monitoring, and review automation, while offering multiple tools for quantitative and qualitative analyses of your online customer reviews.
Want to learn more about how review monitoring will enhance your online brand reputation and ROI? Contact us or check out our demo.