This is a very interesting question for companies who have consumer products (such as electronic devices).
There are a lot of reviews in online shops which tell us increasingly more about the product quality than ever before. Also everyone knows that any bad review on a product page has an impact in online sales and this is the main reason for our question.
Before answering this question I want to clarify another one: Why would you monitor your product reviews?
After a bad review, a company reaction can have a positive effect as a customer care action. Customers are pleased when they communicate with someone from the company when they have problems. The company can also react publicly, in comment threads, therefore the prospects can observe the company’s customer care actions.
The main problem is that often companies don’t know when a product has a bad review and can’t react quickly.
The hard way:
Lists… We use lists for a lot of things, and we can also use them to solve this problem. So we can make a list with the web addresses where our product is sold. Periodically, someone from marketing/pr can check this list to detect potentially bad reviews.
The automatic detection:
Now we solve this problem by introducing alerts in our application. Now you know immediately when a bad review appears regarding your product!
If you want a demo please use contact form to talk with us.
Image source: http://actionpc.com/imagebank/reviews/customer-reviews-header.jpg
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