There are a lot of advantages to have all reviews in one place and we will present some of them in the following lines.
1. See the Big Picture
When you get feedback from many sources, often it’s very important to have an overview of the entire customer perception.
2. Prioritize
Of course, there are a lot of reviews that need support. If you know the problem at the right time you can solve it quickly and this improves customer satisfaction.
3. Respond
If you don’t know when a bad review appears on the Internet you can’t respond. If you aggregate all reviews and you have alerts when a new review appears, you can decide if an intervention is required. Also, it’s very pleasant to give thanks for the good reviews.
4. Manage your campaign results
As a brand image you can make campaigns to encourage giving feedback as reviews on main retailers where your product is sold. It is important to have some metrics about each campaign performance.
5. Gain a competitive edge
Information is Power. When you know more, you can do more, and this can be a huge advantage against your competitors.
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