4 Key Product Review Monitoring Questions (and How to Answer Them)

Short vs. Long Reviews: Which is More Effective?

Starting from the fact that very short reviews weigh less than lengthier ones (5-7 lines) in a product rank on Amazon, we were curious to dig into more than 400k reviews and see what we could find. We have captured some key numbers below.

Graphic showing what FeedCheck found out from analyzing 431,000 reviews:
33.4% (144,000) are one-sentence reviews, 2.4% (10,500) are one-word reviews, 64.2% of reviewers put in more time and words to share their experience with the purchased products.1 single review contains on average 48 words and 3.5 sentences. The sentiment analysis for 1-sentence reviews is: 110,000 positive, 34,000 negative; for 1-word reviews is 7,200 positive, 3,200 negative; for all reviews is 358,000 positive, 73,000 negative.

by

Alice Anghelea