What exactly drives your products’ reviews ranks higher or lower?

Discover now with our Key Drivers Sets. It’s faster and easier.

Reading reviews is always fascinating in order to find out all the juicy details about how customers have been experiencing your or competition’s products. However, just by reading hundreds or even tens of reviews, either frequently or from time to time, it does not make it easy to accurately quantify what makes your product reviews rank say 4.7 or only 3.3.What you are left with after reading tons of reviews is more of a personal feeling driven conclusion which, in absence of clear data, is delicate to rely on and moreover, share it with your department or the executive team.

Starting today, FeedCheck gives you this data.

How does it work?

Once you have defined all your product category features which typically benefit your customers and support their buying decisions, FeedCheck tracks their mentions in all reviews, positive and negative, and returns how each feature drives the overall product review rank: very positive, positive, negative.

Let’s take an example of the most usual in-use product nowadays: a smartphone.

Key product category defined features are as follows:

In defining each driver’s value, we have considered the following scale:

· Very positive: ranks from 5 to 4.5

· Positive: ranks from 4.5 to 3

· Negative: ranks under 3

You can receive the above data for your own selected product(s) as well as in comparison with competitors’ product(s):

This analysis is available for each individual product as well as groups of products if you have previously defined them. You can also easily use it for multi-lingual reviews.

Thus, you will be able to measure how specific product features drive your reviews ranks up or down.

How can you set it up for your products?

If you find this type of analysis useful and relevant for your business and would like to get started and use it, please feel free to contact us for the initial setup. We would be happy to assist you and make sure you maximize your results by using it.

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