How to ask for customer reviews in the right way

How to ask for customer reviews in the right way

Nowadays, reviews are more valuable than ever.

Understanding the importance of reviews, we developed the FeedCheck app to support entrepreneurs in monitoring their business by keeping in mind their most important critic: the customer.

We’ve already shared a detailed article about the importance of reviews for your business, and now we’ll show you examples of suitable methods to ask your customers to leave reviews. If you follow these 5 easy tips, the success rate of gaining reviews will be over 90%.

  1. Collaborate with a reliable review collecting platform. FeedCheck is experienced in managing a large volume of reviews that can provide you with clear statistics to support you and your business.
Image depicting people working and analyzing stats and reviews.

  1. Optimize the review experience for your clients – if you use a review monitoring service like FeedCheck, this should be an easy process and not time-consuming.
Image depicting a scale of 5 different faces representing attitudes towards products.
  1. Provide a sample or template of how your customers can write a review – once again, the process must be simplified for it to look more appealing for your audience.

Image showing a review template to simplify the process for customers: "Share your reviews! We would love to hear from you!" and an example stating "FeedCheck is the best review monitoring software".
  1. Offer benefits to your customers in exchange for their reviews to stimulate them.

Image showing a discount incentive offered to customers who have left reviews.

  1. Responding to every review you receive should become a priority for you because the online reputation of your business is at stake.
Image showing a response from a b brand owner to a review.

The 5 methods listed above are essential. Here’s what you can add by category if you want to spice things up:

  • If you own a restaurant:
    Ask for reviews when you bring the check to the table. Also, it’s best practice to ask the clients to mention the waiter’s name in the review, so you can easily track your staff performance. 
  • If you own a Software app:
    Add a pop-up in the app and ask for the client’s satisfaction, on a scale from 1 to 10. If the rating is high you can go further and redirect asking for a review on the platform where your app is available (App Store | Google Play | G2 | Gartner Peer Insights | Capterra).
  • If you are a consumer or retailer:
    Send an auto e-mail for every order in 3-5 days thanking for the order and ask for a review of the product.
  • If you own a small business or packaged goods brand:
    You can add a flyer in the delivery box saying that you appreciate their support and trust in you and your business, then ask for a review that is very meaningful to and important to you and your development.


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