The Capterra team did a study regarding how the number of reviews has an impact on sales. Of course, we talk about enterprise software sales. One of its interesting conclusions was that a bad review is better than no review.
They had a sample of 1100 companies and they studied how the number of reviews from their website affects the conversion rate. The results are spectacular:
| Number of reviews | Conversion rate |
| 0 | 4.6% |
| 1-4 | 5.2% |
| 5-9 | 6.4% |
| 10+ | 7.1% |
If you want to learn more about this study you can read the original article here: http://blog.capterra.com/think-you-dont-need-software-reviews-think-again/
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