Introduction
You always search for online reviews before going to a new restaurant or a yoga studio you’ve never been to before.
Of course, you’ll always choose the location with 4.7 stars from 500 reviews instead of the one with the 4.3 score from 100 reviews.
But how much attention do you pay to feedback when it comes to health?
As a patient, you should be directly interested in how a clinic or pharmacy treats the people who come to them. As a business owner or a specialist in the healthcare field, take that interest and multiply it by 10.
Why review monitoring is important in the healthcare and medical industry
No matter if you run a private practice, a clinic or a pharmacy, one thing is certain: people come to you because they need your help.
Healthcare is an industry like no other, which means that businesses in the medical field have to pay special attention to how their clients feel about their experience.
Unlike other products and services that cater more to what customers want, the offerings provided by the healthcare industry are for what people need.
When it comes to your health, you don’t want to take any risks. So if you think about the fact that 49% of consumers trust online reviews as much as personal recommendations from friends and family, you realize that customer feedback matters even so much more for the healthcare and medical industry.
If you want to make sure that your medical practice, clinic or pharmacy has an outstanding brand online reputation and that people come to you in a moment of need, it’s time to start thinking about how you monitor and manage your online reputation.
Wondering what’s the first step in the review management process? FeedCheck has your back. Contact us and we’ll help you come up with the reputation management strategy that fits your needs.
Where are the best and the worst clinics in the United States
Yes, we agree that all medical professionals have to be prepared for any situation and do the best they can for every single patient.
But the truth is that, just like in any other industry, the healthcare and medical system has clinics that are better than the others.
For this healthcare benchmark, we analyzed over 200.000 online reviews for medical clinics all over the United States and determined the average customer rating for clinics in every single state.
Let’s take a look.
| Name of the state | Average rating score – Clinics |
| Alabama | 3.82 |
| Alaska | 4.23 |
| Arizona | 3.97 |
| Arkansas | 3.99 |
| California | 3.71 |
| Colorado | 3.66 |
| Connecticut | 4.06 |
| Delaware | 4.06 |
| Florida | 4.29 |
| Georgia | 4.07 |
| Hawaii | 3.92 |
| Idaho | 4.16 |
| Illinois | 4.31 |
| Indiana | 3.92 |
| Iowa | 3.96 |
| Kansas | 3.86 |
| Kentucky | 3.48 |
| Louisiana | 4.16 |
| Maine | 3.7 |
| Maryland | 3.87 |
| Massachusetts | 3.72 |
| Michigan | 3.85 |
| Minnesota | 3.76 |
| Mississippi | 4.03 |
| Missouri | 3.99 |
| Montana | 4.21 |
| Nebraska | 3.87 |
| Nevada | 4.04 |
| New Hampshire | 4.18 |
| New Jersey | 3.7 |
| New Mexico | 3.89 |
| New York | 4.11 |
| North Carolina | 4.22 |
| North Dakota | 4.37 |
| Ohio | 3.7 |
| Oklahoma | 3.92 |
| Oregon | 3.48 |
| Pennsylvania | 3.6 |
| Rhode Island | 3.59 |
| South Carolina | 3.99 |
| South Dakota | 3.9 |
| Tennessee | 3.9 |
| Texas | 3.82 |
| Utah | 3.61 |
| Vermont | 4.15 |
| Virginia | 3.72 |
| Washington | 3.82 |
| West Virginia | 3.99 |
| Wisconsin | 3.98 |
| Wyoming | 4.01 |
Where are the best and the worst pharmacies in the United States
We recognize that, despite the fact that clinics are the first to come to mind whenever you think about healthcare, there are other branches to be considered as well.
One of the main ones is represented by pharmacies.
Using the same methodology as the one in the clinic benchmark, we gathered 68.000 online reviews and calculated the average rating of pharmacies in every state of America.
| Name of the state | Average rating score – Pharmacies |
| Alabama | 3.98 |
| Alaska | 3.99 |
| Arizona | 3.62 |
| Arkansas | 4.17 |
| California | 3.82 |
| Colorado | 2.78 |
| Connecticut | 3.83 |
| Delaware | 3.93 |
| Florida | 3.79 |
| Georgia | 3.54 |
| Hawaii | 4.05 |
| Idaho | 3.79 |
| Illinois | 3.79 |
| Indiana | 3.58 |
| Iowa | 3.56 |
| Kansas | 3.99 |
| Kentucky | 3.93 |
| Louisiana | 3.49 |
| Maine | 3.87 |
| Maryland | 3.51 |
| Massachusetts | 3.97 |
| Michigan | 4.16 |
| Minnesota | 3.42 |
| Mississippi | 3.67 |
| Missouri | 3.99 |
| Montana | 3.39 |
| Nebraska | 4.06 |
| Nevada | 3.31 |
| New Hampshire | 3.47 |
| New Jersey | 3.99 |
| New Mexico | 3.42 |
| New York | 3.33 |
| North Carolina | 3.53 |
| North Dakota | 4.09 |
| Ohio | 3.62 |
| Oklahoma | 3.89 |
| Oregon | 3.29 |
| Pennsylvania | 3.88 |
| Rhode Island | 3.84 |
| South Carolina | 3.89 |
| South Dakota | 4.11 |
| Tennessee | 3.79 |
| Texas | 3.67 |
| Utah | 3.8 |
| Vermont | 3.44 |
| Virginia | 3.81 |
| Washington | 3.47 |
| West Virginia | 4.27 |
| Wisconsin | 3.52 |
| Wyoming | 3.74 |
Research highlights
The lowest rated clinics in the United States are in Oregon and Kentucky, with an average of 3.48 stars. The highest score can be found in North Dakota – 4.37. The average rating for clinics in the US is 3.76.
Throughout the United States, general hospitals seem to have the lowest average rating (2.4) out of all the healthcare business categories.
For pharmacies, the lowest ratings are in Colorado (with an average score of 2.78), while the highest ratings are in West Virginia (4.27). The average rating for pharmacies in the US is 3.66.
If you want to discover more data on the healthcare industry in the United States, check out our healthcare and medical benchmark page.
Why the healthcare industry needs review management
As we mentioned above, people do not want to take any risks when it comes to their health.
When your well-being is on the line, you’re even more determined to do a thorough research and see what service or product best fits your needs.
That’s why review monitoring and management is detrimental to the success of a business in the healthcare and medical industry.
It’s imperative to manage your online reputation and always be up to date with how clients feel about your business if you want to make sure not only that they will come back to you, but that you will attract new people as well.
To enhance your brand online reputation, you should consider using a review management software. A service like FeedCheck will help you with review aggregation, review monitoring, and review automation, while offering multiple tools for quantitative and qualitative analyses of your online customer reviews.
Want to learn more about improving your online brand reputation? Contact us or check out our review management demo.