{"id":702,"date":"2018-11-16T18:35:00","date_gmt":"2018-11-16T18:35:00","guid":{"rendered":"https:\/\/feedcheck.co\/blog\/?p=702"},"modified":"2023-09-18T07:08:04","modified_gmt":"2023-09-18T07:08:04","slug":"are-you-checking-your-amazon-product-reviews-the-right-way","status":"publish","type":"post","link":"https:\/\/feedcheck.co\/blog\/are-you-checking-your-amazon-product-reviews-the-right-way\/","title":{"rendered":"Are You Checking Your Amazon Product Reviews the Right Way?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">A very simple task apparently, verifying the Amazon reviews of your product assortments (aka child-ASINs on Amazon) can become so troublesome and you wouldn\u2019t even know it. And not knowing it is not always a good thing, especially when you don&#8217;t realize that you\u2019re dealing with what we call \u201cShared Reviews\u201d instead of your particular product variant\u2019s reviews.<\/span><!--more--><\/p>\n<p class=\"p1\"><span class=\"s1\">A few clicks on your product page, in the Customer Reviews section, taking you to your selected ASIN and you would think you got to your reviews as long as there\u2019s a number of reviews displayed on the top of the page, next to your ASIN\u2019s picture. <\/span><span class=\"s1\">In general, that should be true but it\u2019s not always the case.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">At a more diligent look, you will learn that the reviews displayed belong to your virtual parent-ASIN and not the particular child-ASIN which reviews you wanted to read. That means that all child-ASIN reviews have been grouped together and allocated to a parent which is a \u201cvirtual product\u201d that shares the reviews with some of the child-ASINs that have zero reviews.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And at the clicking speed that you\u2019re navigating the Amazon pages, such an important aspect easily goes unobserved and equally misleads the consumers, brands and marketing agencies behind working with reviews data.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"color: #282866;\">1. The Impact on Consumers<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">While showing Shared Reviews whenever a particular child-ASIN has zero reviews of its own offers some positive benefits like:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">not showing empty reviews pages<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">help consumers with other people\u2019s shared experiences on using related variants of a product<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">the negatives should also be considered:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">positive reviews might not be true for all various product assortments in case they differ from one another not only in colour (which is usually a minor difference) but also in design, style, fabric and texture<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">negative reviews might also not be relevant for that particular model a consumer is interested to purchase<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Therefore, sharing reviews of other child-ASINs will wrongly induce consumers to a different conclusion due to experiences that aren\u2019t actually show-casing the right product variant.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"color: #282866;\">2. The Impact on Brands and Agencies<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Sellers and brands monitoring their product reviews need, too, to pay increased attention when they manually verify the reviews that their products have received over time.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Using a performing review monitoring tool saves you from all the unnecessary troubles, like this one, especially when your brands consist of products available in various assortments. However, if you\u2019re like our customers &#8211; consumer goods brands and digital marketing agencies &#8211; and have to perform manual audits on your products and double-check that your review monitoring project scope is accurate and complete, then you may easily and fast get to the wrong conclusions due to the way reviews have been displayed.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">With our intensively exercised attention for details, which is an absolute requirement in the space of data management and analytics, we have traced all the steps that take us to the right product reviews.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Here is <span style=\"color: #282866;\"><strong>the magic link format<\/strong><\/span> that will take you, too, whenever you need to manually investigate how your product reviews have been grouped and displayed on Amazon.<\/span><\/p>\n<p><em>If you can&#8217;t hit the link, you can find it here too: <strong>http:\/\/amazon.com\/product-reviews\/<span style=\"color: #800000;\">{ASIN code}<\/span>\/?reviewerType=all_reviews&amp;sortBy=recent&amp;formatType=current_format<\/strong>\u00a0<\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">All you have to do is replace the <em><span style=\"color: #800000;\">{ASIN code}<\/span><\/em> with the code number shown in the product link and you are there, as in the below example:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Let\u2019s take these Isotoner stylish gloves (<a href=\"https:\/\/www.amazon.com\/isotoner-Spandex-Stretch-Shortie-Weather\/dp\/B01I7GPEPY\/ref=cm_cr_arp_d_product_top?ie=UTF8\" target=\"_blank\" rel=\"noopener\">https:\/\/www.amazon.com\/isotoner-Spandex-Stretch-Shortie-Weather\/dp\/B01I7GPEPY\/ref=cm_cr_arp_d_product_top?ie=UTF8<\/a>) and check the reviews for the Dusty Lavender selected model by taking the following steps:<\/span><\/p>\n<hr \/>\n<h4><span style=\"color: #544545;\">Step 1:<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">From the Amazon\u2019s main product page, we select the child-ASIN (e.g. Dustin Lavender) which reviews page we want to get to. That takes us first to the all child-ASINs reviews page:<br \/>\n<a href=\"https:\/\/www.amazon.com\/isotoner-Spandex-Stretch-Shortie-Weather\/dp\/B01I7GPEPY\/ref=cm_cr_arp_d_product_top?ie=UTF8#customerReviews\"><span class=\"s2\">https:\/\/www.amazon.com\/isotoner-Spandex-Stretch-Shortie-Weather\/dp\/B01I7GPEPY\/ref=cm_cr_arp_d_product_top?ie=UTF8#customerReviews<\/span><\/a><\/span><\/p>\n<hr \/>\n<h4><span style=\"color: #544545;\">Step 2:<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">From all ASINs reviews page we see that we can&#8217;t get to the actual child-ASIN Dustin Lavender page as we have no possibility to select the product variant :<br \/>\n<a href=\"https:\/\/www.amazon.com\/isotoner-Spandex-Stretch-Shortie-Weather\/product-reviews\/B01I7GPEPY\/ref=cm_cr_dp_d_show_all_btm?ie=UTF8&amp;reviewerType=all_reviews\"><span class=\"s2\">https:\/\/www.amazon.com\/isotoner-Spandex-Stretch-Shortie-Weather\/product-reviews\/B01I7GPEPY\/ref=cm_cr_dp_d_show_all_btm?ie=UTF8&amp;reviewerType=all_reviews<\/span><\/a><\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">That is where many people get tricked and fast jump to the conclusion that they landed on the actual ASIN\u2019s reviews page.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Using the above link <a href=\"https:\/\/www.amazon.com\/product-reviews\/B01I7GPEPY\/?reviewerType=all_reviews&amp;sortBy=recent&amp;formatType=current_format\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">https:\/\/www.amazon.com\/product-reviews\/B01I7GPEPY\/?reviewerType=all_reviews&amp;sortBy=recent&amp;formatType=current_format<\/span><\/a> where we inserted the B01I7GPEPY code, we can see that we are taken to the virtual parent-ASIN which cumulates all 7 reviews, from all child-ASINs, and has zero reviews of its own.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In such cases, the correct conclusion is that the child-ASIN Dusty Lavender has actually zero reviews.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Another way to prove that is to try to select other product variants on the main page and then return to the Dusty Lavender product to see how the product link format changes and a different code is shown in the link: B07JKGVTPF.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">With the above product review link checker, <a href=\"https:\/\/www.amazon.com\/product-reviews\/B07JKGVTPF\/?reviewerType=all_reviews&amp;sortBy=recent&amp;formatType=current_format\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">https:\/\/www.amazon.com\/product-reviews\/B07JKGVTPF\/?reviewerType=all_reviews&amp;sortBy=recent&amp;formatType=current_format<\/span><\/a>, we can reconfirm zero reviews for this product variant.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Automating the entire review monitoring process for all your products while making sure, during the initial setup, to accurately define all product variants available for each of your products and their code numbers or, alternatively, their Amazon links, will save you from all the burden associated to checking and monitoring your reviews on an on-going basis. Thus, you&#8217;ll always get your reviews right, fast and easy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A very simple task apparently, verifying the Amazon reviews of your product assortments (aka child-ASINs on Amazon) can become so troublesome and you wouldn\u2019t even know it. And not knowing it is not always a good thing, especially when you don&#8217;t realize that you\u2019re dealing with what we call \u201cShared Reviews\u201d instead of your particular [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106,1],"tags":[6,50,111,2,5,12,112,105],"class_list":["post-702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-reviews","category-product-reviews","tag-aggregate-reviews","tag-amazon-reviews","tag-consumer-goods","tag-customer-reviews","tag-product-reviews","tag-retail-reviews","tag-review-checker","tag-review-monitoring"],"_links":{"self":[{"href":"https:\/\/feedcheck.co\/blog\/wp-json\/wp\/v2\/posts\/702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feedcheck.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feedcheck.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feedcheck.co\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/feedcheck.co\/blog\/wp-json\/wp\/v2\/comments?post=702"}],"version-history":[{"count":31,"href":"https:\/\/feedcheck.co\/blog\/wp-json\/wp\/v2\/posts\/702\/revisions"}],"predecessor-version":[{"id":1981,"href":"https:\/\/feedcheck.co\/blog\/wp-json\/wp\/v2\/posts\/702\/revisions\/1981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feedcheck.co\/blog\/wp-json\/wp\/v2\/media\/737"}],"wp:attachment":[{"href":"https:\/\/feedcheck.co\/blog\/wp-json\/wp\/v2\/media?parent=702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feedcheck.co\/blog\/wp-json\/wp\/v2\/categories?post=702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feedcheck.co\/blog\/wp-json\/wp\/v2\/tags?post=702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}