{"id":1054,"date":"2019-08-22T12:53:46","date_gmt":"2019-08-22T12:53:46","guid":{"rendered":"https:\/\/feedcheck.co\/blog\/?p=1054"},"modified":"2022-06-17T12:29:36","modified_gmt":"2022-06-17T12:29:36","slug":"how-you-can-track-your-online-net-promoter-score-with-new-rising-technology-on-board","status":"publish","type":"post","link":"https:\/\/feedcheck.co\/blog\/how-you-can-track-your-online-net-promoter-score-with-new-rising-technology-on-board\/","title":{"rendered":"How you can track your Online Net Promoter Score with new rising technology on board"},"content":{"rendered":"

Did you know that there\u2019s a new, fully automated way to determine your Net Promoter Score (NPS) and gauge customer loyalty for your online products and brands? You can even benchmark that against your competitors in an instant.<\/span><\/p>\n

For a long time now, companies in need of measuring their customer loyalty using the Bain\u2019s NPS system have always involved 3rd party market research firms or external consultants to help them run customer satisfaction surveys and get their NPS metrics for selected products, brands and key competitors. <\/span><\/p>\n

But with the rise and growth of the eCommerce space, that practice is well left behind and new technology drives brands towards a different approach: <\/span><\/p>\n

that where customer product reviews from online stores are helping not only the consumers – in need of understanding whether a product is what they’re looking for\u00a0 – but the brands as well, on their quest of discovering whether consumers recommend their products, how much they recommend them to their peers and why.<\/span><\/p>\n

All this invaluable feedback is now directed to and shared with brands too, in a way that is more facile to them, taken through a quantitative and qualitative analytics engine while the results are 24\/7 at their disposal.<\/p>\n

This new approach radically changes how the entire process behind the NPS metric takes place.<\/span><\/h3>\n

1. The challenges of using a 3rd party provider are gone!<\/b><\/span><\/h2>\n

Just contracting a 3rd party, discussing your needs and business context, and getting started rolling out an NPS project may take from months to a few good weeks in the happiest case, depending on your company\u2019s process of evaluating providers and the complexity of making a decision on whom to work with.<\/span><\/p>\n

On the other side, the selected provider would have to discuss the project objectives with you, understand them, allocate resources, define the key questions for customer interviews, select the customer sample and start gathering the data via various means: from phone calls, emails, survey platforms to other forms – all meant to increase the number of respondents and the authenticity of their feedback. And all that without mentioning the difficulties of getting customers\u2019 contact details – data that is often not available to consumer brands – which is the main pre-requisite for running an NPS project.<\/span><\/p>\n

A lot of time invested by many people on both sides would just vanish away, in many cases at pretty high consultancy fees and more often than not, hidden costs.<\/span><\/strong><\/span><\/p>\n

2. There\u2019s a new way of getting this done: faster, easier and highly cost-effective!<\/b><\/span><\/h2>\n

Now, consumer brands can skip that demanding process and get everything done in one shot with one single technology platform that collects customers\u2019 reviews and ratings on products purchased online from those eCommerce stores relevant to brands.<\/span><\/p>\n

Customer reviews, by their nature, are the most authentic responses to the likelihood-to-recommend question<\/i> always asked by the NPS system\u2019s practitioners in order to identify the reasons behind customers\u2019 ratings, address customers\u2019 concerns and fuel product innovations.<\/span><\/p>\n

3. Why this new approach is getting brands\u2019 attention?<\/b><\/span><\/h2>\n

The key advantages of automating your NPS score and the findings behind are numerous:<\/span><\/p>\n